ABOUT RAE’

RAE’ TOKYO · ABOUT US

Skin radiance begins with balance.

Rae’ was born from the pursuit of refined, luminous skin.

Inspired by the expertise of professional Japanese salon skincare, Rae’ transforms daily care into a sustainable beauty ritual — helping skin return to a state of balance, clarity, suppleness, and lasting radiance.

DAILY RITUAL · LASTING RADIANCE

Naturally clear, luminous, radiant-looking skin.

Naturally clear, luminous, and radiant-looking skin

01 — OUR BELIEF

Skincare should never feel like a burden.

In the midst of a busy life, skincare is a quiet daily moment for the skin to reset its rhythm and gradually restore balance and vitality.

Through a consistent ritual, Rae’ helps support skin affected by dryness, rough texture, and signs of fatigue, leaving it feeling smoother, more refined, and visibly fresh with a translucent-looking glow.

R / 01

Rebalance

Balance · Help skin return to its natural rhythm

R / 02

Refine

Refine · Care for a smooth, soft, and delicate touch

R / 03

Radiance

Radiance · Reveal a clear, fresh, and luminous-looking complexion

A sustainable skincare ritual texture
— A SUSTAINABLE SKINCARE RITUAL

Layered care, thoughtfully designed for your skin’s daily needs.

Rae’ is designed for sensitivity-prone skin, combination skin, mature skin, skin with dryness-related fine lines, and skin prone to visible fluctuations.

From cleansing and hydration to serum care, emulsion, and cream, every step is created to support moisture, comfort, suppleness, clarity, and a refined-looking skin texture.

01 Cleanse 02 Hydrate 03 Serum Care 04 Emulsion 05 Cream

Sensitivity-prone skin · Combination skin · Mature skin · Dryness-related fine lines · Skin prone to imbalance

The meaning of Rae’

A NAME WITH A PHILOSOPHY

R

Rebalance · Refine · Radiance

The letter R represents the three core skincare philosophies of Rae’: Rebalance, Refine, and Radiance.

By caring for the skin’s daily needs with consistency and intention, Rae’ helps reveal a natural glow that seems to emerge from within.

R
ae’

Rae’ aesthetic essence — the essence of beauty

True beauty is not about excessive embellishment.

It is the supple, clear, and confident radiance that appears when skin is carefully cared for and guided back to a balanced state.

ae’
Japanese salon expertise skincare ingredients
30+ YEARS OF
EXPERIENCE

Born from Japanese salon expertise, refined for daily skincare.

Rae’ brings together over 30 years of research and development experience from a Japanese salon-focused product development team, along with the long-cultivated perspective of professional skincare specialists.

This expertise is infused into a daily ritual designed to support hydration, clarity, comfort, suppleness, and the appearance of refined texture around the pores — a ritual made to be used with confidence, day after day.

Let your skin return,
day by day,
to balance, clarity,
and vitality.

Rather than pursuing a fleeting transformation, Rae’ supports the skin through every gentle, consistent step of care, helping it gradually return to its own healthy-looking radiance.

Explore the Rae’ collection
Rae' Tokyo skincare product